If you make a living producing and selling alcohol beverages, congratulations! You are beloved by many. As someone who manufacturers spirits, wine, beer, or other alcohol beverages, you not only address the high demand for your libations, but also the complex and often confusing regulations that affect your business. Now, however, you have the opportunity to participate in a major regulatory revision concerning your products.

As you may know, the Alcohol and Tobacco Tax and Trade Bureau (TTB) is the primary federal agency that regulates alcohol and has specific oversight of the labeling and advertising of these beverages. On Nov. 26, TTB proposed modernizing the regulations that govern the labeling and advertising of alcohol beverages.

The primary goal of this proposal is to make current regulations simpler and clearer for business owners so that compliance will be easier for industry members.

Click here to read some of the top takeaways from the proposed rule.

This op-ed was originally published on Food Dive. Food Dive is a daily news publication that provides busy food manufacturing professionals with a bird’s-eye-view of the Food industry in 60 seconds. Sign up here

Photo of Brendan Quinn Brendan Quinn

Drawing on his deep experience in the performing arts and the food and beverage industries, Brendan Quinn focuses his practice on all features of a brand’s intellectual property (IP) portfolio to ensure maximum protection of his clients’s IP rights.

Brendan advises clients throughout the life cycle of their brand – from advertising review, trademark and copyright prosecution, and portfolio management through enforcement and litigation of these rights before federal courts and the U.S. Patent and Trademark Office (USPTO).

Brendan also assists alcohol beverage clients not only with their IP matters, but also with regulatory compliance, stemming from an internship at the Alcohol and Tobacco Tax and Trade Bureau (TTB) where he assisted with labeling approval and the agency’s geographic indication of origin program.

While at the Georgetown University Law Center, he served as a law fellow for the legal writing curriculum and received The Center for Computer-Assisted Legal Instruction (CALI) Excellence for the Future Awards for earning the highest grades in his trademark and unfair competition law and advertising law courses.

Photo of Veronica Colas Veronica Colas

Senior Associate, Washington, DC

Veronica Colas counsels clients on the regulations and policy issues affecting food companies from farm to table. She represents all segments of the food industry, including manufacturers, retailers, restaurants, and food service companies, as well as their trade associations.
Veronica provides clear advice and practical solutions for compliance with labeling, advertising, and safety regulations from the Food and Drug Administration (FDA), U.S. Department of Agriculture, and Consumer Product Safety Commission.

A core part of Veronica’s practice is helping clients develop new products, label claims, advertising materials, and promotional campaigns, with a keen awareness of today’s litigation environment. She has a deep understanding of both current and forthcoming food labeling and production requirements, from nutrition and menu labeling, to the regulatory issues surrounding genetically engineered foods and organic food production.

Veronica also has significant experience in helping clients navigate regulatory enforcement challenges, such as Warning Letters, import detentions, and investigations by the Federal Trade Commission, Department of Justice, Congress, and state Attorneys General. She works closely with trade associations and food companies to craft comments and develop strategies in response to agency rulemaking and other public policy issues. She is a frequent speaker and contributor to industry publications.

Photo of Andrea DiSandro Andrea DiSandro

Andrea Gregory DiSandro’s practice focuses on a range of intellectual property and commercial distribution issues. Leveraging an extensive background in franchising, licensing, and distribution, she takes a business-oriented approach to support complex commercial transactions.

Andrea draws on her experience working with businesses at all stages of development – from startups to Fortune 100 companies – to negotiate and draft the best deals for her clients. As a member of our Intellectual Property (IP) practice, she works across various industries, including aerospace and defense, agriculture, automotive, communications, consumer products, franchise, life sciences, retail, and software.

Andrea helps her clients with a range of technology, trademark, marketing, copyright, patent, and general commercial issues. She guides clients through all aspects of their supply chains, from research and development to manufacturing, distribution, and commercialization. She supports our Mergers and Acquisitions teams on IP matters in corporate transactions, as well as our Litigation teams on transactional matters related to motor vehicle and general franchise regulations.

Before joining the firm, Andrea worked at a top franchising law firm, where she fostered client expansion into domestic and international markets and protected IP portfolios on both the transactional and dispute resolution sides of the practice. Prior to that, she gained in-depth international experience through various roles at the New Zealand Human Rights Review Tribunal, law firms in Switzerland and Cambodia, the American Bar Association’s Rule of Law Initiative in Morocco, and the U.S. Mission to the North Atlantic Treaty Organization (NATO) in Belgium. At law school, she served as a member of the William & Mary Environmental Law & Policy Review.

Andrea is a member of our Retail and Fashion content team, a client development associate, and co-chair of the American Bar Association’s International Contracts Committee. In 2018 the firm recognized Andrea for her pro bono work in international human rights.