If you make a living producing and selling alcohol beverages, congratulations! You are beloved by many. As someone who manufacturers spirits, wine, beer, or other alcohol beverages, you not only address the high demand for your libations, but also the complex and often confusing regulations that affect your business. Now, however, you have the opportunity to participate in a major regulatory revision concerning your products.
As you may know, the Alcohol and Tobacco Tax and Trade Bureau (TTB) is the primary federal agency that regulates alcohol and has specific oversight of the labeling and advertising of these beverages. On Nov. 26, TTB proposed modernizing the regulations that govern the labeling and advertising of alcohol beverages.
The primary goal of this proposal is to make current regulations simpler and clearer for business owners so that compliance will be easier for industry members.
This op-ed was originally published on Food Dive. Food Dive is a daily news publication that provides busy food manufacturing professionals with a bird’s-eye-view of the Food industry in 60 seconds. Sign up here.